plastexpo
5th International Plastics, Rubber, Composites, Packaging and Conditioning Trade Fair for Morocco and North Africa
April 2013 International Fairgrounds of Casablanca - OFECTrade visitors promotion campaign
| plast expo 2011 is being promoted intensely to professional and trade visitors, through an extensive and carefully planned multimedia and direct marketing trade visitors promotion campaign to attract key personnel from the public and private sectors. | ||
| The purpose of the trade visitors promotion campaign is | ||
| • | to inform about this landmark gathering of the market leaders in Morocco | |
| • | to build traffic at the show to around 2,400 visitors of the trade | |
| • | to produce business leads that the exhibitors can follow up on | |
| The exhibitions advertising is intended to produce the following response: | ||
| • | visit the website www.plast-expo.com or www.fmplasturgie.com/plastexpo for more information | |
| • | call or e-mail for more information | |
| • | come and visit the event | |
| The trade visitors promotion campaign plast expo 2011 | ||
| 1. | Radio clips: | |
| • • | Atlantic Radio: 12 spots of 30 sec. on prime time Radio Aswat : 80 spots of 30 sec. on prime time; 40 of them addressed to attract exhibitors; 40 addressed to attract visitors | |
| 2. | Ads and articles in regional and national newspapers and business magazines: | |
| • • • • • • • | Assabah Au Fait Finance News La Vie Eco L’Economiste Le Matin Le Soir | |
| 3. | Banner advertisement at 20 important points in the city of Casablanca | |
| 4. | Mailing of 2 press releases in English, French and Germany to 150 international press contacts | |
| 5. | Mass mailing through | |
| • • • • • | fairtrade Forum 7 Infomédiaire Le Kompass Raven Communication | |
| 6. | Entry in international trade show databases: | |
| • • • • • • | Auma Bvents Eventseye M+A Expo DataBase MessenInfo Trade Show Alerts | |
| 7. | Media partnership and several advertisements in international magazines | |
• | AP Plastics 007 Magazin / AP Machinery 007 Magazine (Asia-Pacific Trade News Magazine) Asia Media/Package/Food Industry Publishing Co., Ltd China Plastic and Rubber Journal (Adsale Publishing Ltd.) International Plastics News & Rubber World for China (Ringier) Macplas Italy Int. O Molde (Cefamol) Pack Info PIE Plastics Information Europe Plastech Magazine (GPublishing) Plasticker (New Media Publisher) Plasticos'2011 (Banpaku) plastics&packaging vortal (Plastech) Plasticsinfomart Plastemart Resagro | |
| 8. | Media partnership with the following websites | |
| • • • | ||
| 9. | Direct marketing and telemarketing | |
• | The direct marketing campaign starts three months prior to the event. The campaign includes: personalized e-mail invitations including online entrance tickets and a link to the official website addressed to trade visitors, ministries, offices, communities, global players and public visitors | |
| • | personalized mail invitations including printed entrance tickets and information on the show to more than 3,100 potential trade visitors from Morocco by AHK Maroc, the German Chamber of Commerce and Industry, four weeks prior to the event | |
| 10. | Promotion through exhibitors | |
| • | every exhibitor is provided with as many cost-free invitation tickets as needed in order to invite their clients to visit their stand | |
| • | mail, e-mail and fax shots by exhibitors | |
| • | advertisements in dailies, weeklies and monthlies by exhibitors | |
| 11. | Online coverage | |
| 12. | Press conference | |
| A pre press conference will be held on the opening day. | ||
Organiser
